Thursday, September 24, 2015
"Mobile phones now account for 62% of all time spent online." Your site better by responsive to any screen and easy to consume on a tiny screen.
This is the kind of story that would make the basis of a great movie. A story how one algorithm corrupts another to create nonsense and then threatens mankind.
One of our clients who manufactures particularly durable security yard signs and decals noticed on Google maps some strange words were showing up under their name: “Yard signs” (this was OK, that is what they make) and “Psychology public”. This made no sense. So we started investigating.
It is not an easy thing to understand. It helps to be sure you know the most basic facts about search.
Tuesday, November 25, 2014
Duh!
But in many ways it is "worse" and "better" than their research findings. The report is located here. They encourage you to take the test yourself. I did — it was just 17 questions — and I can say it is like many surveys where there are some obvious and some trick questions. A couple of questions required a deep historical knowledge and other required very current applied knowledge.
Monday, November 10, 2014
As I move around on the Web I occasionally run across the ad shown here. I don't know who is running the ad but I would love to explain to them their basic errors.
First, if it is 3 steps - why do I have to choose my website builder? That looks like a fourth step to me. Maybe they are counting that as Step Zero.
But that is not my main problem with the ad.
Thursday, September 25, 2014
There are good reasons to use a secure connection on a website. At this point SEO is not one of them. But for everyone selling security certificates it is time to break open the FUD.
One of the best explanations of what SEO actually involves. And why it is so much harder than "keywords".
Book Review: Marketing in the Age of Google
If you are responsible for a website it is important to know the world you are living in. If you think search engines just index and match words, you need to read this book. If you think keywords are something you hide in a Web page, then not reading this book is a dereliction of duty. This is not a "how to" book, it is a thorough explanation of search engines, searchers, and how you need to be managing your website.
This is especially true if your site is hosted on inexpensive shared hosting.
