Wednesday, January 13, 2016
“Stanley was in the search engine optimization business, meaning he was paid by companies to make their websites more popular by any means necessary. And some of his business was legit...”
The media has over-hyped Google's latest changes to their ranking algorithm in their usual manner. I am a particularly disappointed that the Wall Street Journal has joined with such a poorly written article. WSJ normally has much more nuanced reporting. So, I would like to clarify a few things.
It is not an easy thing to understand. It helps to be sure you know the most basic facts about search.
Thursday, February 26, 2015
If your website has a significant amount of mobile visitors, you better be serving up a mobile friendly site if you want to keep up with your competition.
Thursday, September 25, 2014
There are good reasons to use a secure connection on a website. At this point SEO is not one of them. But for everyone selling security certificates it is time to break open the FUD.
One of the best explanations of what SEO actually involves. And why it is so much harder than "keywords".
Book Review: Marketing in the Age of Google
If you are responsible for a website it is important to know the world you are living in. If you think search engines just index and match words, you need to read this book. If you think keywords are something you hide in a Web page, then not reading this book is a dereliction of duty. This is not a "how to" book, it is a thorough explanation of search engines, searchers, and how you need to be managing your website.
Thursday, January 30, 2014
A personal story that clearly illustrates the need for website owners to actively manage their site or see the site decay in value. Also, just to prove this post is not just ranting, at the end of the story is a video from Google weighing in on this topic.