Rant

Business managers should think about their own interactions with other companies to understand how to achieve the goal of excellent customer experiences for their own company. Here is my story.

There... I said it... and I am just saying what everyone else is thinking.

Most companies do not review their emailing lists enough. If you have huge lists that is probably OK, but just don't expect the names to always look right when you include lame "personalization". People know the email is sent in huge numbers. Don't try to (unsuccessfully) make it look one-off. If you have a small list, you really need to review it to make sure the data is correct.

We have all been in this situation: visiting a website we get a popup window asking if we would give the site owner feedback on your experience using their website. I like a good survey that tries to uncover the hidden thinking of an audience. But alas, most of these surveys are just a waste of time for both me and the site owner.