Print

Unearthing an advertisement from 1988 really took me back. The hyperbole of the ad is not much different than today's crazy claims for instant creativity.

Last month the Wall Street Journal reported that J.C. Penney is bringing back printed catalogs after a five year absence. It was nice to see that they actually did a little research to find out motivated buyers, regardless of where they actually made their transaction. I think that before they were acting out of fear, and hoping to drop a huge cost.