Unearthing an advertisement from 1988 really took me back. The hyperbole of the ad is not much different than today's crazy claims for instant creativity.
But in many ways it is "worse" and "better" than their research findings. The report is located here. They encourage you to take the test yourself. I did — it was just 17 questions — and I can say it is like many surveys where there are some obvious and some trick questions. A couple of questions required a deep historical knowledge and other required very current applied knowledge.
