Email Marketing

Most companies do not review their emailing lists enough. If you have huge lists that is probably OK, but just don't expect the names to always look right when you include lame "personalization". People know the email is sent in huge numbers. Don't try to (unsuccessfully) make it look one-off. If you have a small list, you really need to review it to make sure the data is correct.

Many marketers mistakenly equate personalization with relevance. Certainly people like to hear their name, but that is just not enough to make a spam email into a legitimate email.

You sent me an email I did not want, now you are giving terms and conditions? My terms are that you stop sending me emails.

Here is a quote from a recent email I recieved from ReturnPath, a company that focuses on email deliverability for large emailers.

Nearly 25% of all commercial opt-in emails never make it to the inbox.