Knowing and targeting your audience is the basis of all good marketing.

by Chris Fox

There Is No Spoon

by Tom Davis

Last month the Wall Street Journal reported that J.C. Penney is bringing back printed catalogs after a five year absence. It was nice to see that they actually did a little research to find out motivated buyers, regardless of where they actually made their transaction. I think that before they were acting out of fear, and hoping to drop a huge cost.

by Tom Davis

That is the exact headline from the first page of the Wall Street Journal's Marketplace section in early November (2013). I was stunned that the Journal would ask such a dumb question. I have ranted here before about the importance of asking the right question, but this brings us to a new level: irrelevance.