Below are some of our recent Web projects. We show the home page of the site, but the story to the right is much more important to the success of each site. These descriptions highlight a key aspect of the website, but it is always just part of the whole story. Enjoy!
Low Cost Websites With High Impact Are Possible
Keith Harvey, Author
The key is to focus on the most important aspect of the website. Author Keith Harvey needed to update his aging website and low cost was an important criteria — so was the graphic design. But a do-it-yourself website was not really an option for two reasons. First, DIY sites still require some time and learning to take advantage of their more sophisticated features. Second, creating the strong graphic design is not a strength for most authors.
We used an approach that has been proven to be successful in the past: find a high quality (usually paid) predesigned WordPress theme that matches the functionality of the site very closely, the add our graphic design customizations. We also made a few functional changes along the way. Working from a high quality theme has proven to be the quickest way to bring excellent functionality to low cost sites quickly. Starting from the right theme cost us $50 but easily saved $500 in development time — maybe more.
This theme came ready with a book-oriented content structure, a book carousel, "Buy" buttons ready to use, social links specifically useful to authors like Goodreads and Amazon, the theme has built-in book landing pages for advertising specific books and is e-commerce ready. Our graphic design was just the icing on the cake. Like all sites we build it is responsive for mobile and ready for any level of search engine optimization.
Proof That Small Companies Can Win In Search.
Great Southern Stabilized
Not many businesses have products as basic as sand. It is tempting to think that you could list the various sands and sand mixtures that you sell on a single page and be done with it. But you would be missing the opportunity to shine in web search results. We took this simple product line and expanded the copy to include more context and focus along with basic best practices for SEO. Within a month we were ranking on the first page of search results for "cement stabilized sand". Within a year we were averaging the 2.6 position. Keep in mind this was all done with content, no attempt to add backlinks was made. (It is really hard to get authoratative backlinks for basic building products.) Most of the large suppliers are buying ads on the same page, but cannot seem to get their websites onto the first page of unpaid organic results that searchers focus on. Why? They think size wins in search. But their large multi-product sites are not structured well for search engines to fully understand the products on their own. When it comes time to decide which pages to list in results, search engines are confused about the large corporate sites. This is where a well written and structured site can win the day.
Setting the Mood
Violin Romance Recordings
When your offering is music, somehow the words just seem to mean less. When you are selling music, setting the visual mood is critical to telling visitors what the site is all about. This engaging site encourages visitors to explore and even listen to the music, there are even links to buy the music. But people do not search with feelings, they use words. The majority of visitors arrive at this site through organic search results. This is no accident, along with the visual and musical components of the site, the words and SEO practices are integral. Search engines cannot evaluate the style of music (yet) but they understand this site is all about romantic violin music — click the link and see.