Book Review: Marketing in the Age of Google
If you are responsible for a website it is important to know the world you are living in. If you think search engines just index and match words, you need to read this book. If you think keywords are something you hide in a Web page, then not reading this book is a dereliction of duty. This is not a "how to" book, it is a thorough explanation of search engines, searchers, and how you need to be managing your website.