Experience

by Chris Fox

In 2014, one year into my weight-loss journey, I took my first steps towards becoming a runner. Using a C25K (Couch to 5K) app on my phone, I hit the streets and slowly transitioned from walking to running. After some trial and error, and some minor injuries, I finally felt comfortable enough to start to enter local 5k races in January 2015. After the first few races, I was only able to make it through those first couple miles before I was gassed. I’d end up doing a walk/run over the last mile. While the C25K training got me going, it was apparent that I had a number of lessons left to learn, and looked to local coaching programs to get me through a race.

by Tom Davis

Companies love the idea of creating great Customer Experiences. It makes sense that if you create positive customer interactions that customer loyalty will follow. But building a culture of positive customer interaction can be harder than it looks. And most companies want to simply “buy it”... and buy it cheaply.

by Tom Davis

Unearthing an advertisement from 1988 really took me back. The hyperbole of the ad is not much different than today's crazy claims for instant creativity.

by Chris Fox

There Is No Spoon

by Tom Davis

This is the kind of story that would make the basis of a great movie. A story how one algorithm corrupts another to create nonsense and then threatens mankind.

One of our clients who manufactures particularly durable security yard signs and decals noticed on Google maps some strange words were showing up under their name: “Yard signs” (this was OK, that is what they make) and “Psychology public”. This made no sense. So we started investigating.